I want to take Standard Luxe back to America today, focusing on ROTM. As I've said before, men don't need a lot of choices. A gentlemen's wardrobe can be paired down to a small number of essential pieces, and I think the gentlemen behind the sensation of Run of the Mill know that men don't need to be presented with a department store full of options. I admire the three founders of the online store, who offered no more than 15 items in their first collection of menswear, all designed by Mark McNairy. The founders, Jon, Jeremy and Lawrence are not new to the internet, all are currently penning menswear style blogs which cannot be more on point. So take some time to appreciate an online retailer that respects a mans right to choose, but not indulge.
