So many people know Oscar de la Renta, especially now but not many people the know the (very pretty) face behind the classic label. Erika Bearman, the Director of Communications for the OdlR brand is responsible for making almost every girl swoon over something Oscar, and she has done this with the power of the internet. I became aware of Mrs. Bearman via Twitter, and soon fell into deep admiration for the PR power player and her pure chicness. Her extremely successful Twitter and Tumblr pages are followed by many, and they give an exclusive look into the world of Oscar de la Renta, and Mrs. Bearman herself. Her witty insights and vast knowledge of the brand is outstandingly interesting, and her spin on the world of Oscar is absolutely engrossing. I look forward her TwitPics everyday, because they are either of her working a beautiful de la Renta piece, or some behind-the-scenes moment in the atelier that can only be provided by someone who lives it everyday. I do not only admire Mrs. Bearman for her grace and intelligence, but also what she has created, a brand that was once reserved for the elite women of high society, to a brand that is admired by girls of all ages, because Oscar de la Renta is now accessible to them in their own realm.
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